The purpose of the Sponsorship, Naming Rights & Advertising Policy is to create an authorized environment and city-wide protocol for sponsorship and advertising that establishes the principles and conditions under which the City will pursue and accept sponsorship and advertising agreements and that:
1.1 Safeguards the City’s image, values, priorities, assets and interests;
1.2 Protects the City from any risk;
1.3 Aligns with City projects, programs and services;
1.4 Provides City employees with guidelines based on industry recognized best practices;
1.5 Provides guidelines and procedures which facilitate opportunities for sustainable revenue generation.
